Who we are
iTraceiT is an independent Belgian software company providing advanced traceability solutions for complex, global supply chains.
Founded in 2021, we set out to solve a clear challenge: the lack of neutral, scalable tools to track the full journey of products across every value chain. What began with a focus on the jewelry industry quickly expanded into a sector-agnostic platform now used in industries such as food, mining, minerals, luxury, and fashion.
Our technology enables brands and suppliers to capture, structure, and verify critical product data, supporting regulatory compliance, operational efficiency, and brand integrity.
With operations in six countries and a commitment to neutrality, iTraceiT helps clients transform traceability into a long-term strategic advantage.
Our mission
iTraceiT was created in response to a clear market need: a secure, scalable, and neutral solution for tracking the full journey of products.
Existing systems were fragmented, commercially biased, or technologically limited. We set out to build something different.
By integrating seamlessly with existing systems, we empower stakeholders to gain visibility into their supply chain, demonstrate product integrity, and enhance brand narratives through verifiable data.
Traceability is no longer just a compliance requirement; it is a strategic asset. With iTraceiT, companies can build trust with partners and customers, differentiate through transparency, and communicate a product’s full story with confidence and credibility.
We are not merely a technology provider; we are a long-term partner in enabling responsible and resilient supply networks.
Our Leadership
Guy De Smet
Owner & CTO
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Frederik Degryse
CEO
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Jennifer Moriconi
International Development and Key Partnerships Manager
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Shavit Gaistman
Head of Sales
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Michael Shatz
Sales Agent
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Guy De Smet has over 20 years of IT experience, acting as CEO and CTO for multiple IT companies. He currently serves as Chief technology officer (CTO) and co-founder of iTraceiT.
Having been a Data Analyst, Project and Program Manager for major institutions and companies like European Commission (DG Trade), Guy has extensive experience in infrastructure management with public-oriented telemetry & tele control projects, embedded systems, real-time visualization, multi-dimensional databases and data warehousing, rapid & extreme application development methodologies, service-oriented architectures, SaaS, custom ERP and high-end billing systems (XPertBilling), and ticketing systems.
Guy holds a Master Degree in Computer Science and is also Managing Director at IT Place.com.
Frederik Degryse currently serves as Chief Executive Officer, and has over 11 years of experience in the diamond industry.
After completing his Advanced Master Degree in Management at Antwerp Management School, Frederik Degryse started his career as Project Officer at Antwerp World Diamond Centre, where he was responsible for facilitating “Project 2020”, the strategic repositioning of the Antwerp diamond sector.
After completing this project, Frederik became a Director at Dominion Diamond Corporation, the world’s third largest diamond producer. At Dominion, he was responsible for the company’s Canadamark program which focuses on Canadian diamond traceability. He was also responsible for facilitating Dominion’s rough sales.
Before joining iTraceiT, Frederik worked at UNI as the company’s President of European Operations. During this time, he was responsible for all European sales and diamond procurement on the trading platform.
Jennifer brings over a decade of experience at the intersection of global trade, sustainability, and gender equity. Her background spans international cooperation, EU policy, and ethical value chains.
She is also the Co-Founder of OWIT Brussels (Organization of Women in International Trade), a platform that connects and empowers women shaping international commerce and policy. Through this role, Jennifer champions equitable participation in global trade and strengthens partnerships that prioritize shared value over short-term gain.
At iTraceiT, she leads our efforts to:
- Expand our international footprint
- Build partnerships rooted in shared values
- Ensure traceability becomes a tool for empowerment, not just compliance
Whether working with local miners, major producers, or institutional partners, Jennifer ensures that our growth remains anchored in purpose and that our platform supports not only traceable materials but also responsible systems.
Shavit has over 23 years of experience in the sales and marketing of new products in the diamond and jewelry industry.
She began her journey in the diamond industry in 2003 at Rapaport Belgium and helped spread the Rapnet software in Europe.
Shavit worked as the Business Development Manager of Gemlab and Malca Amit Express Europe.
Her international network and excellent customer care awareness will be used to build trust and transparency in iTraceiT.
Michael Shatz is a Sales Agent at iTraceiT, with over a decade of experience in sales leadership, product strategy, and client engagement across European and North American markets.
Before joining iTraceiT, Michael held sales management positions in Vienna and Tel Aviv, where he specialized in outbound strategy, identifying opportunities, building trust, and translating complex needs into tailored, high-impact solutions. His work spans industries where precision, compliance, and long-term value creation are critical.
Michael brings a consultative and results-driven approach to every engagement, supporting iTraceiT’s mission to make traceability a strategic advantage for global supply chains.
Our partners & investors
At iTraceiT, we believe that driving systemic change in global supply chains requires strong, strategic collaboration. That’s why we work closely with a growing network of partners and investors who share our vision for credible, technology-driven traceability.
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Featured in
News
IDEX
Belgian tech firm iTraceiT has announced $270,000 of government funding for its digital diamond passport.
Join us
We are committed to making traceability measurable, operational, and meaningful, not just as a compliance tool, but as a foundation for trust, efficiency, and responsible growth.
iTraceiT empowers businesses to structure and manage traceability across every node of their value chain, providing them with the tools to not only comply, but to lead, with data they can trust and share.
If your business is ready to:
Strengthen control over complex, multi-tiered supply chains
Communicate product origin and impact with credibility
Meet growing ESG, regulatory, and market expectations
Future-proof operations through legally verifiable traceability
We invite you to explore how iTraceiT can support your goals.
